After bringing celebrities and purpose-driven brands together in support of great causes for the last two decades, I noticed there’s often been this stigma, that if you don’t have millions of dollars to give, then you can’t participate in philanthropy. I’ve always believed that real change happens when people are empowered to help transform their local communities. There are billions of people in the world who care deeply about making a difference, but don’t have the financial means to donate to charity, and they’ve been largely excluded from philanthropy. Scott and I wanted to create a way to help democratize philanthropy and make it more inclusive. So, we created a platform that allows people all over the world to make a difference without having to donate any money. Anyone with access to a mobile phone, tablet or computer can join our movement. We’re excited for people of all ages to use the power of tech for good. According to a recent study by Saatchi NY, 79% of Gen Z would engage with a brand that could help them make a difference. We built our social impact search engine so we can give people the tools to be the heroes of their own stories and solve humanity’s most pressing problems like saving the Amazon Rainforest, ending global hunger and providing life-saving cleft surgeries to kids in need.
Amy Malin, Co-Founder at Trueheart
Amy and Scott Malin
One of the most urgent environmental issues is saving the Amazon Rainforest not just because it is Earth’s most biodiverse region, but also because it is one of our most important natural assets to fight climate change. The Amazon absorbs 2 billion tons of CO2 per year. Last year we produced the #Fight4TheAmazon campaign, which was co-hosted by Brian Austin Green and Megan Fox. From our efforts, Global Green and the Asháninka indigenous people planted 150,000 healthy saplings in the Amazon Rainforest. But that was only the beginning… We’ve renewed our commitment to help Global Green with their goal of planting 900 million trees to replace the trees that were lost in the wildfires.
Scott Malin, Co-Founder at Trueheart
Global Green’s mission is to address some of the greatest challenges facing humanity. Right now, saving the Amazon Rainforest is of paramount importance for our survival. There is still time to heal and rebuild this precious eco-system, which is vital in our fight against climate change. Our friends Amy and Scott Malin at Trueheart are harnessing the power of technology for good and giving people a free and easy way to join our movement. By using Trueheart’s social impact search engine , you’ll help Global Green and the Asháninka indigenous people plant healthy saplings in the Amazon Rainforest. It’s so simple and a genius way to meet people where they already are online. The environment is the #1 cause young people care about, but most don’t have disposable income to donate to charity. Now, you can take your activism online with a simple switch to the Trueheart search engine. Our goal is to repopulate the Amazon Rainforest with over 900 million trees that were lost due to the devastating wildfires and we need your help. So start searching at Trueheart.com today.
William Bridge, CEO of Global Green Brian Austin Green