After bringing celebrities and purpose-driven brands together in support of great causes for the last two decades, I noticed there’s often been this stigma, that if you don’t have millions of dollars to give, then you can’t participate in philanthropy. I’ve always believed that real change happens when people are empowered to help transform their local communities. There are billions of people in the world who care deeply about making a difference, but don’t have the financial means to donate to charity, and they’ve been largely excluded from philanthropy. Scott and I wanted to create a way to help democratize philanthropy and make it more inclusive. So, we created a platform that allows people all over the world to make a difference without having to donate any money. Anyone with access to a mobile phone, tablet or computer can join our movement. We’re excited for people of all ages to use the power of tech for good. According to a recent study by Saatchi NY, 79% of Gen Z would engage with a brand that could help them make a difference. We built our social impact search engine so we can give people the tools to be the heroes of their own stories and solve humanity’s most pressing problems like saving the Amazon Rainforest, ending global hunger and supporting people with disabilities.
Amy Malin, Co-Founder at Trueheart
Amy and Scott Malin
We’re honored to support 4 Paws For Ability and their vision to create a world where people with disabilities can realize their full potential one service dog at a time. The amazing dogs they train help to ease the suffering of their humans and create an unbreakable bond with them. 4 Paws For Ability has a remarkable 98% success rate and they are leading the charge in this incredible work worldwide.
Scott Malin, Co-Founder at Trueheart
We’re grateful to be selected by Trueheart as one of their inaugural beneficiaries and excited about our collaboration. We hope animal lovers and those who support the disability community will start searching with Trueheart, so their searches can power donations that will enable us to place more service dogs with people in need.
Kelly Camm, Development Director at 4 Paws for Ability